Responsive Web Designing – Do You Have it for Your Business?

Technology Web Designing

How many times have you been frustrated by this and what looked like moth-eaten images and text while opening your website in a mobile phone? Your immediate need is a good Web Designing Company. Before that let me ask, have you tried any Web Designing Companies to develop your site?

Have you noticed your search engine ranking coming down drastically?

Ever since Google announced in 2015 that mobile-friendly, otherwise termed responsive websites will see their ranks going up in the search engine, responsive web designs began gaining popularity. But that doesn’t mean that it was an idea not thought before until as recently as 2015. In fact, the first website with a layout that adapted to different browser widths was created back in 2002, when perhaps the idea of smartphones was not even conceived.


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Nevertheless, it was in 2010 that the term ‘responsive web design’ was officially used by an independent web developer in an article he wrote for an online magazine. And since then we have seen how web browsing has increasingly moved from traditional desktops and laptops to handheld devices. In fact, astudy by StatsCounter in 2017 had stated that “mobile and tablet devices accounted for 51.3% of internet usage worldwide in October compared to 48.7% by desktops.”
And the fact that the majority of these handheld devices comes in different screen sizes and resolutions is good enough for you to realize the imperativeness of having a responsive web design for your business.

In this article, we shall look at the different features of a responsive web design and the benefits it can give to your business in 2019.

Fluid grids, media queries, and responsive multimedia are the core features of a responsive web design.

  • Fluid Grids

Grids follow a certain hierarchy and let you arrange elements on your webpage in a visually appealing manner. Fluid grids intuitively rearrange all the elements of a webpage depending on the screen size of the user. Once these responsive grids were introduced, a lot of responsive CSS frameworks with their codes based on the fluid grids system came into being.

  • Media Queries

Just like fluid grids, media queries is an important technology that aides responsive web design. With the help of media queries, a website can collect data about the screen size of the device used by a user. It then runs CSS styles that are suitable for that particular screen size.

  • Responsive Multimedia

If your website is all about text content, creating a responsive web design would be quite easy. However, new-age websites also include a lot of media elements in the form of images and videos, and this can prove to be tricky. Max-width property is the answer to this problem. You can also incorporate containers to display such media elements and assign padding at the bottom of these containers. Add this to your CSS code, and all the images and media files within the containers will scale with your browser and won’t extend past it.

Having talked about the main features of responsive web designs, let’s now look at the top 10 benefits
of having a responsive web design for your business.

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1. Enhanced User Experience

The amount of time spent by a user on your website indicates the quality of the user experience of your website. Users won’t stay on your website for long if they find the navigation difficult or if they have to repeatedly pinch and zoom to get what they need. However, a responsive web design can ensure that users don’t face problems accessing menus, links, buttons, etc. This would ensure that they stay longer on your website, and also most likely recommend your website to others.

2.Increased Mobile Traffic

As discussed above, internet browsing is more and more moving towards handheld devices and there’s no need to say that a responsive website would attract more web traffic.

3. Cost Effective

Before the high-adaptation of responsive web designs, there used to be a practice of creating a separate mobile version of a website to cater to smaller screen sizes. Usually businesses will have a link on their traditional website that redirects a user to the mobile version of the website. However, creating two different websites was time consuming as well as unnecessary addition to your development overheads. By creating a responsive web design, you can save both time and money because you’re spending both on the creation of only one website which would look great and function as intended irrespective of the device used by your visitor.

4. Maintenance Made Easy

The disadvantage of having a separate website for handheld devices is also its maintenance. Your employees will be unnecessarily dividing time between maintaining two different websites. Nevertheless, with a responsive web design, your staff will be spared more time to focus on other important things like marketing, customer service, content development and others.

5. Lesser Page-loading Time

Many studies have shown that mobile users have a very short attention span and if a website takes more than three seconds to five seconds to complete loading, they might as well abandon it. And if it isn’t a website optimized for handheld devices, users will face problems navigating, which can almost guarantee you that the user is never going to visit your website again.

A responsive web design coupled with performance enhancement techniques like caching can solve both these problems.

6. Reduce Bounce Rate

A ‘bounce’ happens when a user visits your webpage and leaves without staying on your website. However, a responsive web design will ensure better user experience which will make your visitors stay longer on your website and explore other areas. This would ensure lesser bounce rate.

7. Better Conversion Rate

A website offering better user experience will ensure that your visitors stay on your website for longer periods of time and this improves the chance of them subscribing to your service or product.

8. Easier Analytics

Tracking the analytics of your different websites offering the same services and products is not just time consuming but also cumbersome. A single responsive web design means that you need to have only one website to cater to all devices used by your customer and this makes tracking the analytics of your website easier.

9. Improved SEO

As discussed before, Google has already announced back in 2015 that responsive websites would get better ranking in their search engine. As the search engines are getting more competitive about their indexing standards, a responsive web design offering better user experience, lesser bounce rate, etc., will go a long way in deciding where you show up in them. Also a responsive website has a better chance of gaining more backlinks which is another factor that decides your rank in a search result.

10. Better Social Sharing

A responsive web design with easy to access social media buttons can make sure that your website gets more shared in social media. This would lead to more traffic, better user engagement and better conversion rate for your business.

The Spericorn Advantage - Web Designing Company

With many years of experience, Spericorn is a web designing company who understands that bringing the brands of our clients to life requires to provide them with a striking and creative portal with super dynamic and interactive features. This would help them realize their business goals by inspiring their customers to revisit the website frequently and stay engaged.

Being one of the top web designing companies, Spericorn’s expertise lies in creating state-of-the-art web designing solutions for our clients with the help of our much experienced and talented web designing team. We specialize in creating websites with interactive features, responsive interface and lively color schemes. Most importantly, we make your website look really good!