Marketing Analytics
Leverage critical data-driven decisions using actionable insights about products, technologies, customers, competitors and markets.
Spericorn Technology is a leading market analytics services and solutions company that helps our clients develop competitive strategies based on a comprehensive understanding of their customers and markets. We help clients identify and capitalize on growth opportunities through effective market research strategies, ensuring maximum research coverage. We help companies discover new opportunities with our market research and business strategy expertise.
Leverage comprehensive marketing analytics
Our industry experts at Spericorn Technology use expertise to generate actionable insights from market data. As your market analytics company, we help you use the insights you gain from engaging with market analytics to reposition your products and engage the audience or stay innovative at the forefront of industry trends. The point is to make informed decisions about your business to improve your marketing returns and investments in new product development.
Market Intelligence Solutions
Spericorn Technology's market intelligence solutions are based on primary research and data analysis. We help our clients stay up-to-date on their competitors' strategies and successes. Guided by advanced data analysis and visualization capabilities, we integrate market analysis services to assess market opportunities.
Business Strategy
We are experts in developing flexible and adaptable business strategies based on the latest research. Identifies the target market by formulating a multi-channel marketing strategy. We focus on cost and differentiated products and services that drive business excellence.
Digitization strategy
Our experts help to develop digital business models, build flexible IT infrastructures and establish agile methodologies in product development. Spericorn Technology understands that digitization is changing everything and that 'Agile' is the new way to stay competitive and sustainable.
Our Performance Measures in Market
Are you wondering how good you are? Do you think you could have done better? So get rid of all the ifs and buts and see your web performance.
See how your ads are doing.
We let you see how many people have seen your ads, visited your website, or contacted you for business reasons. Additionally, if your business is unique, you can target a specific group of people.
Put your ads to the test.
Once you have the power, you are ready to start experimenting. Our team helps you understand what works and what doesn't. Feel free to change the ad, add a little bit to sculpt it and see if the new changes work for you.
Stay in control of your budget.
Because you are at the heart of the organization you can customize your budget according to your needs. After that, you can end the campaign at any time without any cancellation fee or contract. It's a win-win situation for you!
Leverage comprehensive marketing analytics
Our industry experts at Spericorn Technology use expertise to generate actionable insights from market data. As your market analytics company, we help you use the insights you gain from engaging with market analytics to reposition your products and engage the audience or stay innovative at the forefront of industry trends. The point is to make informed decisions about your business to improve your marketing returns and investments in new product development.
Market Intelligence Solutions
Spericorn Technology's market intelligence solutions are based on primary research and data analysis. We help our clients stay up-to-date on their competitors' strategies and successes. Guided by advanced data analysis and visualization capabilities, we integrate market analysis services to assess market opportunities.
Business Strategy
We are experts in developing flexible and adaptable business strategies based on the latest research. Identifies the target market by formulating a multi-channel marketing strategy. We focus on cost and differentiated products and services that drive business excellence.
Digitization strategy
Our experts help to develop digital business models, build flexible IT infrastructures and establish agile methodologies in product development. Spericorn Technology understands that digitization is changing everything and that 'Agile' is the new way to stay competitive and sustainable.
Our Performance Measures in Market
Are you wondering how good you are? Do you think you could have done better? So get rid of all the ifs and buts and see your web performance.
See how your ads are doing.
We let you see how many people have seen your ads, visited your website, or contacted you for business reasons. Additionally, if your business is unique, you can target a specific group of people.
Put your ads to the test.
Once you have the power, you are ready to start experimenting. Our team helps you understand what works and what doesn't. Feel free to change the ad, add a little bit to sculpt it and see if the new changes work for you.
Stay in control of your budget.
Because you are at the heart of the organization you can customize your budget according to your needs. After that, you can end the campaign at any time without any cancellation fee or contract. It's a win-win situation for you!
Successful Marketing Analytics
objective function
Set your objective function explicitly. What business metrics does the company want to set as optimization goals? It could be market share, conversion rate, brand equity, customer lifetime value (CLV), retention rate, future growth potential, company valuation, etc., which is an arbitrary formula for evaluating business success.
and actionable tasks
- Data collection settings: APIs, Platforms, Tags, Cookies
- Create an analytical model: Descriptive, Diagnostic, Predictive, Prescriptive
- Campaign planning: Combining analysis and creativity
- Developing measures and KPIs: Beyond CPC and Likes
- Visualization and storytelling: Streamlined charts and dashboards
- Optimize conversions: UX, personalization and engagement testing
- Set up data-driven ads: Budget allocation, ROAS, bids, targeting
- Analyze the mapping: Convergence of top-down and bottom-up. Channel optimization
- Tool research: Build your marketing tech stack
optimize
Your marketing analytics insights are only valuable if you act on them. In a constant process of testing and learning, marketing analytics can help improve overall performance by adjusting strategies and tactics as needed.
With the ability to test and assess the impact of each marketing campaign on consumers and close rates, it is easier to determine what works.
